Archives for November 2017

11.14.17 - Comments Off on The commercial opportunity of women’s cricket

The commercial opportunity of women’s cricket

The cricket landscape is evolving and we are at the beginning of a transformational period for the game, particularly when it comes to women and girls’ cricket. 1.1 million people tuned into Sky Sports to watch hosts England win the ICC 2017 Women’s Cricket World Cup. Three times more people than watched the final day of England men’s victory over South Africa in the first Test of the series at Lord's. 26,000 attended the ICC Women’s Cricket World Cup Final at Lord’s, where 50% of tickets were bought by women. 30,000 people visited ICC Women’s Cricket World Cup fan zones in host cities - Bristol, Leicester, Derby and Taunton. So, what’s the opportunity for rights holders and brands?

Read more