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03.22.17 - Comments Off on A question of women’s sport

A question of women’s sport

The interest in women’s sport is accelerating. High profile successes on the playing field has been coupled with a levelling of it in terms of attention, influence and opportunity. Participation continues to rise in parallel with the growth of a significant fan base, with three quarters of women (77%) identifying as having some interest in sport. All this presents a significant opportunity for brands, which remains under developed.

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